YougaBell

overview

Yougabell gives working parents short, age-based daily missions to connect with their kids, with no planning required. It also sends a weekly report every sunday, offers an ai chat personalized to each child, and tracks age-appropriate milestones. I led design from concept to app store launch, reaching 418 users and an 89% mission completion rate.

Role

Lead Product Designer

Timeline

Mar 2026 - Sep 2026 (7 months)

Team

Youhyun Oh (leader) Seohyun Son Sunghoon Kim Sungjin Ahn

Youhyun Oh (leader) Seohyun Son Sunghoon Kim Sungjin Ahn

SKILLS

User Research UIUX Design Prototyping Data Analize

Minimalist coffee can design in hand – black and white packaging with bold typography

The Problem

Working parents want to be great parents, too. But after a full day of work, they have little time left and no reliable information to make the most of it.

How might we help working parents be present for their kids without adding to their workload?

How might we help working parents be present for their kids without adding to their workload?

Research

Key Instights — Existing apps help parents record or read. None help them act in the few minutes they actually have.

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

Parents can't tell
if they're doing a good job.

Parents can't tell
if they're doing a good job.

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

The gap isn't knowledge.
It's energy.

Parents read plenty of advice but are too drained after work to act on it.

Parents read plenty of advice but are too drained after work to act on it.

They don't trust
what they find online.

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Solution

Yougabell turns the little time working parents have into one research-backed, 10-minute activity a day, and shows them it’s working.

Learnings

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Yougabell gives working parents short, age-based daily missions to connect with their kids, with no planning required. It also sends a weekly report every sunday, offers an ai chat personalized to each child, and tracks age-appropriate milestones. I led design from concept to app store launch, reaching 418 users and an 89% mission completion rate.

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© 2026 youhyun oh

© 2026 youhyun oh

© 2026 youhyun oh