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overview

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

Role

Lead Designer

Timeline

2023

Team

Scoop & Roll - Austin ice cream shop

Scoop & Roll - Austin ice cream shop

SKILLS

Complete Brand Identity

Pastel ice cream packaging design with retro typography on pink background

The Problem

How might we help working parents be present for their kids without adding to their workload?

How might we help working parents be present for their kids without adding to their workload?

Research

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

Parents can't tell
if they're doing a good job.

Parents can't tell
if they're doing a good job.

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

The gap isn't knowledge.
It's energy.

Parents read plenty of advice but are too drained after work to act on it.

Parents read plenty of advice but are too drained after work to act on it.

They don't trust
what they find online.

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Solution

Learnings

ff

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

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