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Pionair

overview

Lemon Drop started as a weekend farmers market stand and needed a brand that could grow with them into bottled drinks and merchandise. I developed a casual, lifestyle-focused identity with a clean logo perfect for everything from bottle labels to hats, using warm colors that match the feeling of ice-cold lemonade on a hot day.

Role

Brand designer

Timeline

2025

Team

lemon drop

lemon drop

SKILLS

Brand Identity & Positioning

The Problem

How might we help working parents be present for their kids without adding to their workload?

How might we help working parents be present for their kids without adding to their workload?

Research

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

Parents can't tell
if they're doing a good job.

Parents can't tell
if they're doing a good job.

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

The gap isn't knowledge.
It's energy.

Parents read plenty of advice but are too drained after work to act on it.

Parents read plenty of advice but are too drained after work to act on it.

They don't trust
what they find online.

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Solution

Learnings

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Lemon Drop started as a weekend farmers market stand and needed a brand that could grow with them into bottled drinks and merchandise. I developed a casual, lifestyle-focused identity with a clean logo perfect for everything from bottle labels to hats, using warm colors that match the feeling of ice-cold lemonade on a hot day.

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