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Verish

overview

Kernel House is an independent publishing house focused on contemporary fiction and creative non-fiction. I created a bold, modern editorial identity with retro-inspired typography and illustration style that makes their books instantly recognizable and collectible.

Role

Brand & Packaging Designer

Timeline

2024

Team

kernel house

kernel house

SKILLS

brand identity

Stack of modern books and magazine with minimalist cover design on leather chair

The Problem

How might we help working parents be present for their kids without adding to their workload?

How might we help working parents be present for their kids without adding to their workload?

Research

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

We interviewed five working parents and reviewed four parenting apps to understand what gets in the way of time with their kids.

Parents can't tell
if they're doing a good job.

Parents can't tell
if they're doing a good job.

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

All five said no one gives them feedback on their parenting.
"If my kid laughs, I did well today. If my kid cries, I failed again."

The gap isn't knowledge.
It's energy.

Parents read plenty of advice but are too drained after work to act on it.

Parents read plenty of advice but are too drained after work to act on it.

They don't trust
what they find online.

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Parents suspect tips are ads and trust doctors and experts most.
"If an expert told me I'm doing well, my anxiety would drop from 10 to 3."

Solution

Learnings

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Kernel House is an independent publishing house focused on contemporary fiction and creative non-fiction. I created a bold, modern editorial identity with retro-inspired typography and illustration style that makes their books instantly recognizable and collectible.

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